O&A, representing New York City-based creative technology company VidMob, announces that the firm has assisted in closing for VidMob a $25 million Series B financing led by BuildGroup, LLC. The transaction closed on June 10, 2019. This round increases VidMob’s total funding to over $45 million.
VidMob’s platform links brands with a global network of professional creatives while offering analytics on ad performance and the tools to immediately and effectively act on that intelligence. VidMob provides clients including IKEA, Neutrogena, and Bayer with the simple and cost-efficient means to deliver high-volume, quality video ads across all social media outlets.
The new funds will be used to continue development of the beta technology solution, Agile Creative Studio. This breakthrough technology utilizes creative data and insights to enable brands to enhance and scale their video advertising content.
In a statement announcing the deal, Founder and CEO of VidMob, Alex Collmer, noted: “Marketers want access to their own data, and VidMob’s Agile Creative Studio is helping them unleash an entirely new category of first-party data, creative data. But data without the ability to act on it is useless, and by coupling insights with VidMob’s workflow platform and creative talent marketplace, brands are able to do what matters-use data to power a tight create-and-learn loop, and in doing so, improve their creative and drive results better.”
Further details on VidMob can be found on their website, https://www.vidmob.com/.
O&A is an elite team of attorneys committed to helping clients achieve their objectives – efficiently and effectively. The firm represents some of the biggest companies in technology and interactive entertainment, as well as some of the world’s most innovative entrepreneurs and emerging growth companies. Founded by Dan Offner, O&A specializes in venture and corporate law for technology and content. For more information, please visit http://oandapc.com.
VidMob is the world’s leading video creation platform with innovative technology solutions that enable a network of highly trained creators to develop marketing communications that are insight-driven, personalized, and scalable. VidMob creators produce the full spectrum of video content across every social/digital channel, format, and language. VidMob is an Official Marketing Partner of Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest, and LinkedIn and the recipient of two top industry awards, Instagram’s Innovation Award and Twitter #Promote. Learn more about VidMob at vidmob.com.
BuildGroup is an Austin-based software holding company that invests in technology companies with endurable leadership teams. Since its founding in 2015, BuildGroup has invested capital to enable companies to achieve their full, long-term potential. Learn more about BuildGroup at: https://www.buildgroup.com.