O&A, representing creative technology company VidMob, announces that the firm has assisted in closing for VidMob a $6.4 million Series A Extension round led by Manifest Growth Fund I, L.P. and You & Mr. Jones Inc. The transaction closed on March 21, 2018.
VidMob, headquartered in New York City with offices in Los Angeles, Chicago, Pittsfield, and London, is a platform that connects brands with a global network of expert creative talent to produce, analyze, and optimize mobile video. An official creative marketing partner of Facebook, Instagram, Twitter, Snapchat, Pinterest, and LinkedIn, VidMob helps marketers create high performance video ads at scale across the increasingly fragmented social media landscape.
Manifest Growth provides investment capital and strategic support to rapidly growing technology companies, with a focus on platform-based businesses, video technology, enterprise software, and measurement and analytics.
You & Mr Jones is a “brandtech” firm that uses technology to assist brands with their marketing content.
The new funds will be used to continue VidMob’s positive momentum and build out its growing set of data analytic tools. Co-Founder and CEO, Alex Collmer, notes: “As the means of communications accelerates in its shift from static text and images to more dynamic formats like video and 3D lenses, nearly every company in the world is struggling with increased cost and complexity of creating quality media at scale. With this latest round of financing, VidMob intends to further accelerate our platform development in our continued effort to make human creativity scalable.”
Paul Falzone, the managing partner of Manifest Growth and a VidMob board director, comments: “We have all been extremely pleased with VidMob’s track record of partnering with leading brands and platforms to create and distribute content at a large scale. We’re excited to add more fuel to the company’s balance sheet to accelerate their development.”
Founder and Managing Partner at O&A, Dan Offner, adds: “We at O&A were thrilled to serve as counsel to VidMob on its Series A Extension as it continues to break new ground with technology and media in making high quality video content available to all businesses, not just the Fortune 500.”
Jim Kidston, Partner at O&A, lead the deal with assistance from Kevin Pasternak, Associate at O&A.
Further details on VidMob can be found on their website, https://www.vidmob.com/.
About O&A
O&A is an elite team of attorneys committed to helping clients achieve their objectives — efficiently and effectively. The firm represents some of the biggest companies in technology and interactive entertainment, as well as some of the world’s most innovative entrepreneurs and emerging growth companies. Founded by Dan Offner, O&A specializes in venture and corporate law for technology and content. For more information, please visit http://oandapc.com/.
About VidMob
VidMob is the world’s leading video creation platform with innovative technology solutions that enable a network of highly trained creators to develop marketing communications that are insight-driven, personalized, and scalable. VidMob creators produce the full spectrum of video content across every social/digital channel, format, and language. VidMob is an Official Marketing Partner of Facebook, Instagram, Snapchat, Twitter, Pinterest, and LinkedIn and the recipient of two top industry awards, Instagram’s Innovation Award and Twitter #Promote. Learn more about VidMob at vidmob.com.
About Manifest Growth
Manifest Growth is a private investment fund dedicated to providing capital and strategic support to growth-stage technology and software companies. The fund specializes in applied AI and machine learning, measurement and analytics, video and VR/AR software, with a focus on marketing technology and enterprise SaaS. Led by Paul Falzone (Brand Networks, SDI Media), Manifest’s team consists of media and technology executives, entrepreneurs, business builders, operators, and domain experts with extensive track records delivering value to shareholders. More at: manifestgrowth.com
About You & Mr Jones
Founded in 2015, You & Mr Jones is a “brandtech” firm paving a space in technology-backed marketing. You & Mr Jones uses technology to help brands build their marketing easier, quicker, and more cost-efficiently.